BODY GO

We worked closely with the team to define the official challenge, building around a signature move MOLIY was already teasing and blending it with elements drawn from a creator-led movement. The dance quickly gained traction across the UK dance and creator scene, its fun, easily replicable nature encouraged non-dancers to join in. As momentum accelerated, we expanded the activation across key territories, seeding the challenge within the US dance community/creators- where it continued to gain significant impact.

SAPPHIRE

Ahead of release, we translated Sapphire’s cross-cultural energy into movement, blending South Asian influence with a contemporary flair. The result was a dance moment that felt global, respectful, and unmistakably current, connecting communities through a shared visual language.

MIDNIGHT SUN

Commissioned to bring visibility to Midnight Sun, we targeted a dance moment led by a standout  group of female dancers known for their precision, formations, and unified presence - qualities that amplify Zara Larsson’s bold, girl-power identity. The choreography continues to resurface  organically across platforms. The track’s GRAMMY recognition for Best Dance Pop Recording  further cemented its cultural impact.

THE WAY YOU MOVE

We activated The Way You Move through the US hip-hop dance community, matching the track’s R&B energy. Following early traction, we expanded the pool of dancers across top-performing  territories, driven by our deep understanding of global dance culture.

WHERE’S MY HUSBAND

We delivered a split-sound activation designed to extend the track across key seasonal moments.  Some creators introduced a new Christmas version, while others worked with the original audio,  seamlessly bridging the end-of-year and New Year conversation. By grounding each brief in a  deep understanding of individual creator style, the content felt natural, relevant, and highly  shareable, driving the campaign to over 6 million views. The track went on to become the first UK  Number 1 of 2026.

SUPERMARKET

To launch the Intriciate Dance Challenge, we activated key voices within the UK dance community, leaning into the commercial dance scene to maximise visual impact. As part of our approach, we suggested introducing a second section of choreography from the music video to spark a fresh wave of UGC,  which quickly gained traction. High-energy performances and striking movement established early cultural relevance, with the challenge expanding beyond the UK and resonating across multiple territories.